![]() ![]() For instance, a popular power word is “Right Away” because it implies urgency. Like “keyword,” it can refer to a phrase instead of a single word. Keep in mind that the term “power word” is sometimes a misnomer. It’s not necessarily time for the consumer to buy, but you want him or her to click. However, if you’re targeting consumers at the top of the sales funnel, your power words should trigger emotions like curiosity, greed, and anger. The type of emotion you want to evoke will depend on the situation.įor instance, if you’re targeting consumers who are already brand-aware, you’ll want to engender excitement and urgency. Now that we’re clear on the definition of power words and why you should use them in your marketing copy, which words are most effective? We’re going to provide you with 200 examples in the context of specific emotions and situations. ![]() What Power Words Help Trigger Emotions for Improved Conversions? The best power words trigger emotions like curiosity, anxiety, excitement, and awe. Good marketing copy should cause readers to feel specific emotions that cause them to make decisions immediately. They cause readers to feel something viscerally, so they’re compelled to click, buy, or otherwise act. Power words help bring about action by evoking emotion. If it doesn’t elicit a reaction, it’s the wrong word. In fact, we’re inundated with words, whether we’re reading emails, a novel, or the closed captions on a YouTube video.īecause of this saturation, we need every word to count in our marketing copy. Why Should You Use Power Words in Your Marketing Strategy?Īs consumers, we see lots of words every day. That’s what we’re going to cover in the rest of this article. You have to know where to put those words and how to use them to evoke as much emotion as possible. If your word fits one or more of the five qualities we mentioned above, you’re probably looking at a power word. Now we have a click-worthy headline because we’ve used more than one power word in context. That’s a newsy headline, but you get the point. “Investment Scam Bilks Millions of Dollars From Retirees” Now, let’s put it in context with a headline: You don’t yet know what the scam involves or who it’s hurt, but you feel something just by looking at the word. ![]() You hear the word and you want to know what’s happened, who’s affected, and what can be done to stop the problem. The second word, however, immediately evokes a response. It could refer to just about anything, from a four-car pileup on the highway to a concert with your favorite musical artist. In most cases, power words have at least one of five qualities. Of course, any word could be considered powerful. Marketers use power words to convince people to respond immediately to a call to action. You’ve probably encountered lots of power words over the last week, whether you’ve heard them used in television commercials or seen them in Facebook Ads. Instead of destroying things, however, they build them up. Think of power words as the wrecking balls of content marketing. ![]()
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